The chances of a post going viral on Instagram depends on several factors. These include comments, saves, and shares. However, one of the most important metrics remains the number of “Likes on Instagram.” Even though they are no longer visible on every post, they are still an essential element for the Instagram algorithm.
But how can you make sure your posts get lots of likes? 🤔 To answer this question, we have prepared for you the best tips and strategies for 2024. 🌟
Tips and Strategies to Get More Likes and Engagements on Instagram
Create quality content 📷
One of the most important aspects of getting likes on Instagram is the content itself. If you want to post that gets a lot of likes, you need to make sure you create high-quality posts that have real added value for your target audience.
This doesn’t necessarily mean that every post needs to be shot with the best camera or convey extremely important information. It does mean taking the time to create posts that appeal to your target audience.
➔ Pay attention to what your audience wants: If you don’t have an Instagram account yet, you can look at similar accounts in advance. What content performs well and gets lots of hearts? Where is there room for improvement? Use this information to create relevant and engaging posts.
💙 Authentic content to create connection
To effectively communicate with your audience and get more likes through comments, stories, and other formats, it is essential to create a connection with your followers. Show off your personality on Instagram! An account that simply copies the content of others will not be successful in the long run. When someone visits your profile, your unique style should shine through. Take the time to choose your profile photo and create your Instagram bio so that the result is authentic and unique.
2. Use the right Hashtags #️ ⃣
Creating funny or interesting posts is a cornerstone on all social media platforms, but it is not enough. It is equally important to use the right hashtags to increase the visibility of your post.
Hashtags help your post to be seen by more users. Using a hashtag will make your post appear on the hashtag page. That’s why it’s important to use the most relevant hashtags.
You can use generic hashtags that are always popular , but also specific hashtags for your niche. For example, if you have an account dedicated to memes, hashtags like #meme or #memeoftheday can be a good choice. For city trip posts, hashtags like #city or #citytrip are recommended.
👉 Helpful Hint: It can be helpful to research your competitors to see which hashtags are being used in successful posts. Use the same hashtags and see the effect on your Instagram impressions and likes.
3. Write meaningful descriptions for images 📝
On Instagram, images and videos are certainly the stars, but image descriptions also play an important role. A proper description helps the algorithm understand what the post is about, allowing it to be shown to the right audience. Additionally, depending on the content, it can be useful to add additional information in the description.
4. Share your posts in Stories 🤳
Many Instagram users view stories more often than their personal feed. In some cases, Instagram’s algorithm may prevent your post from appearing in the feed. Therefore, we recommend promoting your posts with a small story. It requires little effort, but can have a big impact. You can also cover parts of the post with a sticker to pique users’ curiosity and encourage them to click on your post.
5. Plan your content carefully 📅
While a content plan won’t help you get more likes right away, it will definitely pay off in the long run. Scheduling your posts at specific times can have a significant impact on the reach of your content.
You can find out the best time to post by testing different times. This will give you a better idea of when your audience is active and when you will get the most impressions and therefore the most likes.
6. Tag relevant accounts 🏷️
On Instagram, you have the option to tag other users when you edit your posts. This can increase engagement, but you have to be careful how you do it. Tag relevant accounts like products or brands featured in the post, or collaborators you’ve worked with. Don’t overdo it, though, or you’ll come off as spammy.
7. Use location tags 📍
You can also tag the location where you created the post. Studies show that posts with location tags get about 79% more engagement than those without. So if you’re attending an event as an influencer, it’s worth tagging the event location in your post.
8. Use memes every now and then 😂
Instagram shouldn’t be considered just a marketing tool. Even if you run a business account, you shouldn’t limit yourself to talking about product development or promotions. Memes, for example, that your target audience can appreciate, can be very effective.
9. Join engagement groups 📲
If you are new to Instagram and your algorithm isn’t showing your posts correctly yet, it can be difficult to get likes. One helpful strategy is to join engagement groups. These groups have a “like-for-like” policy. This means you can share your latest photo and other users will like and comment on your post.
10.Buy Instagram Likes ? 💵
If the manual method of engagement groups is too much work, you can consider buying Instagram likes . This will quickly give you more likes without having to put in much effort on your part. However, it is important to choose a reliable likes provider like Italyfollower . Make sure you get likes from 100% real accounts to avoid penalties from the algorithm.
11. Collaborate with other accounts 🤝
Collaborating with other accounts can give you more exposure and increase the number of “likes”. Always try to make sure that both sides benefit. An example is Nike, which often collaborates with influencers, offering sponsorships in exchange for exposure.
12. Organize a contest 🏆
Contests or giveaways can help you get a lot of likes in a short time. Announce the contest in a post, specify the prizes and the conditions of participation. Ask users to like the post, comment and tag other users. This will quickly increase your visibility.
Conclusion
If you want to get more likes on Instagram, take advantage of all the options available on the platform, but never forget the basics: create high-quality content with added value and plan your content consistently. By doing this, you will not only get a lot of likes on individual posts, but you will also build a strong and engaged community.